From concept to launch projects that helped startups grow, scale, and succeed.
This is an application system designed to help retailers efficiently manage various product-related operations, including: Product warranty, Inventory intake, Product display, Recording incentives and bonuses received,...
The application is designed for both desktop and mobile use, with a mobile app version optimized for convenience. Especially on mobile devices, the system enhances usability by enabling easy scanning of product serial numbers, streamlining day-to-day operations for retailers.
👩💻 My role
* Product concept & learning flow
* User flows
* Define Visual Direction
* Create Design system
* Design UI screens
* AI prompt & grading design
* Prototyping
An AI English practice app that turns the words and phrases from your own lesson notes into short, local stories and everyday tasks.
Learners first recall each term from a clue, then use it to translate a Vietnamese story, answer a question or reply to a message. An AI checker grades like a friendly speaking examiner, underlining small slips with hints to fix them. Task types, levels and grading rules can all be edited without code, so the same pattern can branch into new learning apps.
Output
Desktop UI screens
Output
Mobile UI screens
👩💻 My role
+ Create Design system
+ Design UI screens for Desktop and Mobile application
+ Write UIUX Documentation
Booking App
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Event Management
PickNow makes it easy to find available sports courts and connect with fellow players.
Whether you're looking for a place to play or want to join a game, PickNow streamlines the process so you can get on the court faster and enjoy more time playing.
🤝 Collaborate with
+ Client: Product Owner
+ Our team: PM, BA, Tech Lead
Output UI screens
+80
Team size
+10
👩💻 My role
+ Research and Analysis: State problem, Define user story
+ User flows (work with BA)
+ Define Visual Direction (typo, color, shape, icon, layout..)
+ Design Wireframe
+ Create Design system
+ Design UI screens
E-commerce Website
This is a e-commerce website for selling high-end watches and jewelry for the younger generation.
🤝 Collaborate with
+ My partner: senior UIUX
+ Client: Founder, Marketing, Developer team
Output UI screens
Team size
👩💻 My role
+ Define Moodboard
+ Define Visual Direction
+ Design Wireframe
+ Design UI screens
Social Networking Service
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Social App
Piips is a hyperlocal social network. Share posts with the people around you, discover what’s happening nearby, and stay connected with the places and communities that matter to you - wherever you are.
+ Client: Founder
+ Developer team
👩💻 My role
+ Define problems of the old design
+ Redesign UI screens
+ Improve UX and maintain design
Output UI screens
+70
👩💻 My role
+ Define Moodboard
+ Define Visual Direction
+ Design Wireframe
+ Design UI screens
+ Prototype
Worked in
weeks
Meal Planner App
B2B
•
SaaS
•
HealthCare
A smart meal planning app that helps users create personalized weekly meal plans based on household size, dietary preferences, and nutrition goals. To simplify the entire experience, it also connects with online supermarkets and grocery services, allowing users to order ingredients directly to their homes with just a few taps.
+ Client: Founder
+ Our team: PM, Developers
👩💻 My role
+ User flows
+ Define Visual Direction
+ Design Wireframe
+ Create Design system
+ Design UI screens
+ Prototyping
SaaS
•
Ecommerce
•
Media storage
This is a global platform providing personalized photography and souvenir services at tourist attractions. Business requirements translated into intuitive interfaces supporting platform modernization.
Conducted User research, pain-point analysis, and customer journey mapping for Magic Memories.
+ Client: CTO
+ Our team: PM, BA, Tech lead, Developers, Tester
👩💻 My role
+ Information Architecture, Sitemap
+ User journey, flows
+ Define Visual Direction
+ Design Wireframe
+ Create Design system
+ Design UI screens
+ Prototyping
Designed B2B and B2C SaaS across HR platforms (internal portals, asset tracking), booking and property operations, and transport, media, e-commerce, and legal domains - turning complex workflows into interfaces teams actually enjoy using.
Property Service
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B2B
•
Landingpage
SafeGuest is a global safety and security solution for short-term rental properties, completely free of charge. It integrates directly into the booking process, using AI-powered identity verification and providing risk-mitigating deposit collection services without any cost.
🤝 Collaborate with
+ Client: Founder
+ Our team: PM, BA, Dev team
👩💻 My role
+ User flows (work with BA)
+ Define Moodboard
+ Define Visual Direction
+ Design Wireframe
+ Design UI screens
AI Data Format
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Web App
•
Landingpage
The concept positions data as the central character, visualized as the ocean - vast, fluid, and approachable. Inspired by nature, the design conveys trust, harmony, and openness.
The website was fully designed and built by my own in Framer, with custom code enhancements for interactions and details.
Event Management
•
B2B
The social network for sports! User can find sports events and track better with information, schedule, score, livestream,…
Additionally, this application will share the same visual style as the product "True Photo" - have the same founder, and he wants to build it into an ecosystem where the products can be interconnected.
